OKBET WORLD CUP REVIEW

OKBET Review: How is the World Cup Promoted

OKBET is the best online betting sportsbook, where you can bet on your favorite teams, players, and sports. It is the best sportsbook that provides the top World Cup live streams and football betting odds. One of the most well-known football competitions in the world is the World Cup. It is an international football competition held every four years amongst FIFA member countries.

How is the World Cup Promoted

The World Cup is not only one of the most popular sporting events in the world, but it is also a significant source of money for FIFA. FIFA makes a lot of money from this and other events through selling television, marketing, and licensing rights, as well as ticket sales revenue. Aside from that, FIFA’s costs are kept to a minimum, allowing the organization to invest as much money as possible in the sport’s development.

Selling television, marketing, and licensing rights to football tournaments like the World Cup is how FIFA makes money.


The expense of infrastructure for World Cup events is borne entirely by the host countries, lowering FIFA’s costs.


In 2018, FIFA earned more than $4.6 billion.


FIFA, as a non-profit organization, reinvests the majority of its income back into football’s development (soccer).

OKBET Review: Economies of the World Cup

FIFA is the only organization in charge of organizing the World Cup and the Women’s World Cup, and as such, it has exclusive control of all income. These events frequently produce billions of dollars in revenue. FIFA is the only organization in charge of organizing the World Cup and the Women’s World Cup, and as such, it has exclusive control of all income. Frequently, these events bring in billions of dollars. The World Cup host country is chosen through a bidding process, and the competition is fierce. The World Cup will be held in Qatar in 2022, with the United States, Canada, and Mexico hosting the tournament for the 23rd time in 2026.


Organizing such a large and popular event necessitates a significant investment, particularly in the development and enhancement of world-class infrastructure. As a result, the winning country draws a lot of investor interest, which can help the economy grow. The World Cup is organized and run by a local organizing committee, which is paid for by FIFA. It also supports staff and match officials, as well as paying prize money to participating nations and accounting for player travel and lodging. It also establishes a FIFA World Cup legacy fund for the host country to employ in the future for the growth of the sport in the country.

What are the Promotional Aims of the World Cup

No industry is better position to capitalize on the possibilities of real-time marketing than soccer. On social media, they share everything from new kit debuts to happy chants to smack-talk, score predictions, and analytics. If one of the secrets to real-time social media marketing is going where the fans are, soccer is destiny to succeed. They put together some of our favorite campaigns so far to celebrate the World Cup. Also, to inspire you as you plan your forthcoming marketing initiatives when the athletic calendar gets into full swing. You’ll enjoy these topical commercials whether you need to promote game-day excitement, inspire social buzz, push declared data collecting, or increase revenue.

FIFA's Television Rights

Television rights accounted for nearly half of FIFA’s $4.6 billion in revenue in 2018, or $3.13 billion. FIFA sells television stations and broadcasting institutes licensing rights that allow them to broadcast football games and related events in specific locations. Due to football’s global popularity, broadcasters may face fierce competition for licensing rights.


FOX outbid Disney’s ESPN in a bidding war and paid $400 million to FIFA for television rights through the 2022 World Cup. Meta Inc. (FB), previously Facebook, Twitter Inc (TWTR), and Snap Inc. (SNAP) all offered millions of dollars to FOX for highlight rights.

FIFA's Marketing Rights

The sale of marketing rights, which reached $1.66 billion in the four years preceding up to the current World Cup, is FIFA’s second-largest source of revenue. Given that much of this cycle dominated by a highly publicized corruption scandal involving multiple FIFA high-ranking officials.

FIFA's Licensing Rights

For the 2015-2018 cycle, FIFA produced $600 million in licensing rights, a 114 percent increase over the previous cycle. The sale of brand licensing contracts, royalty payments and other comparable sources provide this money.

FIFA's Hospitality Rights and Ticket Sales

Hospitality and housing rights, as well as ticket sales, make up the final substantial component of FIFA’s revenue stream. Notably, FIFA’s direct subsidiary owns 100% of the earnings from ticketing rights. FIFA claimed $712 million in earnings from hospitality rights and ticket sales from 2015 to 2018. More than ten million tickets have sought for Russia’s 2018 World Cup activities.

OKBET Review: Future Plans

FIFA will undoubtedly continue to profit handsomely from the World Cup. Other major sporting events as long as football remains a hugely popular sport with a global fan base. As a result, FIFA’s plans include continuing to support the sport’s development through various reinvestment projects and in light of the recent corruption scandal. Also, developing a transparent and objective host bidding process, ensuring adherence to compliance programs. Lastly, promoting gender equality in football.

TV-led Campaigns for World Cup

OKBET Review: Powerade- Keep Playing


Powerade, a Coca-Cola-owned soft drink brand, had the perfect opportunity to raise its global awareness and reinforce its sporty credentials during the 2010 FIFA World Cup. To encourage participation and trial, the company set up interactive features at local football fields. The Powerade logo prominently display on billboards around the pitch, and players given Powerade bottles. Those watching the matches couldn’t help but notice the Powerade brand.


Finally, Powerade launched a digital initiative by collecting snippets from the 2010 World Cup matches on fifa.com, the World Cup’s official website. However, a TV commercial that cemented the campaign’s performance and endurance message was the main driver of reach. Print and OOH also increased exposure by emphasizing Powerade’s performance capabilities. The brand became known as the go-to sports drink for footballers all around the world as a result of this campaign. The global promotion successfully implemented in the top twenty Powerade markets.

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